Facing the digital revolution and in order to serve the reputation of the brand, stores and especially flagship stores, which are the most important shops and ultimate expression of a brand, must offer an increasingly innovative and omni-channel purchasing journey and customer experience.

In addition to location, size and product mix, what are the key elements that enable a brand to build a new flaghship store experience ? What are the drivers that need to be activated between an independent flagship store, a shop in shop in a department store, a specialized channel or a market place ?

In this TransShopperLab, Volcan Design analyzes 8 creative strategies using innovative retail examples and examines the best practices of 3 retail giants by studying Nike’s, Apple’s and Gucci’s flagship stores to help you rethink your flagship experience.

For a presentation of this last TransShopperLab: Retail On Revolution, do not hesitate to contact us by mail (contact@volcandesign.com) or by phone (+33 (0) 1 53 27 67 67).