RETAIL INNOVATION : CUSTOMER JOURNEY ORCHESTRATION

The challenge for brands today is to successfully orchestrate the customer journey in an omni-channel world, with the end of funneling purchases through linear channels. International market leaders have launched several new retail concepts in 2016, articulating their approach to customer journey orchestration.

Here, we offer our observations and reflections on these concepts for you, organized around these three themes:
Products
Services
Customer-brand relationship

with the successes and failures experienced by the brands.

For more informations about this TRANS SHOPPER Edition – Retail Innovation : customer journey orchestration, Please contact us