TO OPTIMISE THE CUSTOMER EXPERIENCE

Nocibé is a recognised leader in the selective distribution of fragrance and cosmetics.

Founded in Lille in 1984, it originated with an innovative idea: to make fragrance and wellbeing products accessible for every woman. Today, Nocibé is part of the Douglas group, a major fragrance player in Europe.

The retailer has asked us to optimise the overall customer experience in its stores through design and merchandising.

Our solution has been to entirely rethink the beauty experience by offering skincare products that customers can browse and access at their convenience, and by giving fragrance its rightful status.