Volcan Design assists you in the implementation of different strategies: offer curation, retail experience and brand narration thanks to our teams and our talent selection.
– Collectionning
– Style Positionning
– Private Label Positionning
– Upstream Merchandising
We work with:
But, E.Leclerc, Galeries Lafayette…
– Collectionning
– Style Positionning
– Private Label Positionning
– Upstream Merchandising
We work with:
But, E.Leclerc, Galeries Lafayette…
All the tools that make us inspired consultants are in the Volcan Design Academy:
The Trans Shopper Lab, studies of background retail trends carried out every 6 months, it is an international laboratory for brands and retailers.
City Reports report the best of what we see during our visits to the most important cities in terms of retail
Trend Reports are a synthesis of the most interesting European design weeks.
The Volcan Design Colour, our inspiration guide for colours and materials designed in harmony, published every 6 months.
Our training in colour strategies, visual merchandising strategies and our retail tours allowing participants to formalize principles to apply them.
The Volcan design and brand consultancy is founded by Martine MARESCAUX with one goal in mind: the fusion of style and design.
Colour consultation and design: Adidas sports/running shoes collections.
Foundation of Tribu, a company specialized in the distribution and promotion of high-end furniture and accessories.
Art direction and partnerships with designers Michele De Lucchi, Enzo Mari, Jean Nouvel, Ettore Sottsass and Martin Szekely.
The firm moves onto the Japanese market – its first clients are Citizen and Mitsubishi.
The company moves from its premises on rue Jean-Jacques Rousseau in Paris to a new location on rue Saint-Marc in Paris 2nd arrondissement.
Agreement with major hypermarket E. Leclerc to design the Men’s, Women’s and Children’s collections for the Tissaia ready-to-wear range and devise the brand’s visual identity.
Creation of the concept "Les morceaux choisis" for the Comédie-Française theatre and development of the visual identity of the Comédie-Française Boutique brand, as well as product design for the brand (Award of Excellence – Communication Arts Magazine).
Les Marchands consultancy is founded by Christophe Anjolras. Its focus lies in making merchandising an integral part of the art of retail design.
The agency secures its first client in China, Swire Properties.
The two agencies move into the same premises at 4 rue de la Petite Pierre, Paris 11e on the site of an old clothes factory.
The two agencies offer consulting services to numerous brands interested in creating their own distribution network as part of their drive to create a new retail concept: Salomon, Aubade, Caran d’Ache, Canal+ and more.
New partnership with Kingfisher brands (Castorama and B&Q) and Monoprix for home collections.
Design and production of merchandising guidelines for Louis Vuitton.
Over a 10 year period, the two agencies pooled their know-how in order to offer their customers a pioneering approach: The Global Merchandising.
The two agencies merge to become Volcan Design.
Volcan and Les Marchands are combining their specialist skills in the fields of fashion, houseware/home furnishings, beauty, the arts and luxury goods with a view to constructing a radical new approach: INSPIRED RETAILING CONSULTANCY.
Volcan Design is one of the market leaders, inspiring and advising the biggest brands like l'Oréal, Galeries Lafayette, E. Leclerc, Promod or Pharmabest in innovative and creative retail strategies for brands and retailers.
The agency can mobilize specialist teams tailored to any situation. We can call on experts in retail trends, style, graphic design, product design, merchandising and retail design, offering advice and support to support brand and retailers in their expansion.
Claudia Böhm, Head of Visual MerchandisingWe have been working successfully with VolcanDesign in visual merchandising for several years. Both for the creation of visual merchandising guidelines, the implementation of trainings and the creation of our shop window concepts, we have found a competent partner in Volcan Design, who always supports us with their experience and innovative ideas and implements the projects with joy and commitment. Thanks to the great team.
Veronica Susman, FounderThe Volcan Design team was able to accompany us in all the reflection and construction of our young brand. They succeeded in translating our vision of beauty and our commitments into signs, images and words that have become our identity today. Thank you for your creativity, your involvement and your listening! Long life to Volcan
Lynda Kebir, Responsable FormationAuthentic – Innovative – Collaborative. The Volcan Design agency knew how to listen to our expectations in order to write a training adapted to our model and above all to transmit their expertise to us with pragmatism and professionalism. A major challenge has been raised: Train our employees in hypermarkets on the rules of “merchandising & scripting” to enhance our permanent and seasonal spaces in the Bazar sector. This innovative project is a real success recognized in stores. Thanks to the teams for their professional authenticity and generosity.
Virginie Nerrière, Responsable Production et ProcessA project carried out with great professionalism. A dynamic, reactive team having very well apprehended and understood the needs of the brand. It was a real pleasure to work with Volcan and the very beautiful result is ultimately only the reflection of this great collaboration.
Claire Carrara, Marketing et CommunicationIt is a real pleasure to be able to work on a daily basis with the Volcan Design team, whether in terms of creative proposals, innovative ideas or responsiveness to projects. Thanks to their area of expertise and their skills, they support us in the development of our visual identity in retail in a creative and efficient way.
