VISUAL MERCHANDISING TRAINING
VISUAL MERCHANDISING TRAINING TRAINING
STIMULATING THE APPROACH TO MERCHANDISING THROUGH A CULTURE OF STYLE.
OBJECTIVE
To learn the keys factors for a successful merchandising strategy.
APPROACH
Developing merchandising in an upstream-downstream, global merchandising perspective.
METHODOLOGY
This course alternates theoretical and collaborative practical workshops, nourishing the participants and introducing them with dynamism to a unique approach rather than a methodology.
PARTICIPANTS
Groups of 5 to 10 people.
Volcan Design strongly recommends diversity in the teams in order to stimulate dialogue and cross-disciplinary approaches.
THE DAY’S ORGANISATION
1. Understanding
The fundamental principles of visual merchandising. Quiz: The importance of merchandising, the fundamental principles of merchandising.
2. Designing
It’s your turn!
3. Finding inspiration
Merchandising trends – a look around the world.
4. Understanding
Best practices case study.
5. Designing
Workshops.
AUDIENCE
Marketing directors and managers, product managers, buyers, collection directors and managers, designers, sales directors and managers, communication directors and managers, merchandisers, sales network directors and managers, store managers, and generally any person in the business involved with developing and presenting the collections.
FACILITATORS
To ensure that our training sessions fully express the Volcan Design approach, they are led by colour experts trained in global merchandising.
For further information please contact
Michel Carton or Christelle Brochard:
contact@volcandesign.com