COLOUR STRATEGY TRAINING
COLOUR STRATEGY TRAINING TRAINING
From trends to merchandising of your collection
KEY OBJECTIVE
Boost your bottom line with a high-impact, personalised colour strategy.
TRAINING OBJECTIVE
Develop colour lines adapted to brand placement, in accordance with the latest trends.
METHODOLOGY
Creative and collaborative workshops, alternating between presentations and practical workshops.
AUDIENCE
Style, purchasing, marketing, and merchandising teams.
DELIVERABLE
This fee includes the VOLCAN DESIGN COLOUR guidelines of the season.
LOCATION
Either at Volcan Design Academy: 6 rue Neuve des Boulets 75011 Paris
Or: at the business location.
THE DAY’S ORGANISATION
1. Understanding
The fundamental principles of colour.
2. Designing
It’s your turn!
3. Finding inspiration
The season’s colour trends. Presentation of the Volcan Design Colour handbook.
4. Understanding
Case study – analysing colour strategies/best practices.
5. Designing
It’s your turn/workshop.
AUDIENCE
Marketing directors and managers, product managers, buyers, collection directors and managers, designers, sales directors and managers, communication directors and managers, merchandisers, sales network directors and managers, store managers, and generally any person in the business involved with developing and presenting the collections.
FACILITATORS
To ensure that our training sessions fully express the Volcan Design approach, they are led by colour experts trained in global merchandising.
For further information please contact
Michel Carton or Christelle Brochard:
contact@volcandesign.com